NAP consistency: one name, one address, one phone

Pick the canonical string and write it down

Choose the exact business name, the address format you want on the door, and the phone number customers should call. Include the floor or unit if mail and visitors need it. Use that string on the website, the Business Profile, and new directories.

Decide how bilingual names work. If the English and Traditional Chinese names differ, both can be official, but they should not be mixed at random inside one field.

Fix the listings that drift

Search the phone number and the address. Old suites, former brands, and agency-built listings will appear. Update the ones you control and request edits where you do not.

Tracking numbers are useful in ads and harmful when they replace the canonical phone on directories. Keep one public number in the NAP.

• One written canonical NAP.
• Matching format on the website and the profile.
• No keyword-stuffed business names.

Check after every move

A relocation is a NAP project, not a footer edit. Update the profile, the site, and the major directories in the same week, and redirect any location page that cites the old suite.

Leave a short note on the page if visits to the old building are likely for a while. Conflicting addresses during a move are how both customers and maps get lost.

Does every directory need the exact same punctuation?

Be as consistent as the field allows. The important part is the same name, the same place, and the same phone, not a comma style.

Should each campaign have its own phone number on the website?

Use tracking numbers in the ad system if you must, but keep the public NAP phone stable on the site and in directories.