Comparison content for AI: criteria first, winner second

State the criteria before the verdict

Say what you compared and what you ignored. ‘Redirect versus canonical, for same-document duplicates, on a site you control’ is a comparison. ‘Which is best?’ is not.

Put the verdict in a sentence that includes the condition. Unconditional winners get quoted in situations you never meant.

Use a table for the actual differences

A table with real rows — when to use it, what can go wrong, what the user still needs — is easier to lift than adjectives. Keep the words in HTML, not in a picture of a table.

Update the cells when the product changes. Stale comparison tables are a common source of confident wrong answers.

• Criteria before the winner.
• Conditions in the verdict sentence.
• HTML tables, not screenshots.

Disclose the interest

If you sell one of the options, say so near the comparison. A disclosed interest plus clear criteria is more citable than a fake neutrality.

Link each option to the page that explains it. The comparison should not be the only place the facts exist.

Do comparison pages attract AI citations?

They can, when the criteria are specific and the page is maintained. Generic ‘X vs Y’ pages with no method are easy to replace.

Should every product have a versus page?

Only when people actually compare those options and you can explain a real difference. Otherwise you publish a thin template.