Organization schema for GEO: identity markup that matches the about page

Mark up the publisher once

Put a single Organization node on the about page or in a shared publisher block, with the canonical URL and a logo that returns an image. Use the same name the header uses.

If a parent company owns the guide, nest that relationship in a way the about page also explains. Hidden parent companies confuse the entity.

Keep the description factual

The schema description should be the same one-sentence identity as the page, not a list of keywords. Area served can be Hong Kong if that is true and visible.

Do not add aggregate ratings you do not display. Identity markup is the wrong place to invent social proof.

• Name, URL, and logo match the site.
• Description matches the visible sentence.
• No review markup you cannot show.

Connect articles to the publisher

Article pages can reference the organisation as publisher. The headline in the schema should match the H1. A mismatch looks like two documents.

Validate after a rebrand. The most common error is a logo URL from the old domain.

Where should organization schema live?

On the page that introduces the organisation, usually the homepage or the about page. Articles can point back to it as the publisher.

Will organization schema improve AI citations?

It can reduce ambiguity about who published a page. It will not get a weak page cited.