GEO / Content · 06 min read · Updated Sep 2026
Source attribution: show where a claim came from
Attribution is how a reader checks you. It is also how an answer engine decides whether your sentence is a source or a copy.
Attribute external facts in the sentence, and document the method when the fact is yours.
Link the claim to its origin
If you quote a figure from someone else, link to the document and name the publisher in the sentence. ‘Research shows’ is not attribution.
If the figure is yours, say how you gathered it and link to the method note. Owning the method is what makes you the source rather than a repeater.
Do not launder other people’s pages
Rewriting a competitor’s guide without adding a check, an example, or a local constraint produces a page models can replace with the original. Cite them or do the work.
Keep quotes short and labelled. A page made of other people’s paragraphs has nothing of its own to cite.
- Name the publisher of external figures.
- Link to the primary document.
- Mark your own method when the data is yours.
Make the trail visible on the page
A source note at the end helps, but the sentence that uses the fact should carry the credit too. Footnotes that are images cannot be followed by a text crawler.
When you update a claim, check that the citation still supports it. Stale footnotes are a quiet way to become wrong.
Questions
Do outbound links hurt SEO?
Linking to the source of a fact is normal and useful. A page with no outbound links is not more authoritative. It is less checkable.
How should AI-written drafts handle sources?
A human should verify every citation and remove claims that have no source. An unverified draft is not ready to be the thing other systems quote.
Continue reading
- Zero-click AI answers: keep a reason to be the source
- Multi-source corroboration: the same fact in more than one serious place
- A practical content architecture for search intent
This note is part of the Hong Kong field library from My Search / Visibility, built with Itehk.